Privacy Policy
This Privacy Policy explains how Silent Disco Party (UK) Limited collects, uses and protects your personal data when you visit our website or make an enquiry or booking with us. We are committed to handling your information responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Silent Disco Party (UK) Limited is a private limited company registered in Wales. Silent Disco Party UK is our trading name.
- Registered address: 65 Primrose Court, Ty Canol, Cwmbran, NP44 6JL
- Company registration number: 13666186
- VAT number: 422052643
- ICO registration number: ZC250972
- Email: [email protected]
- Phone: 02081 504168
For the purposes of UK GDPR, we are the Data Controller for the personal data described in this policy.
2. What Personal Data We Collect
We only collect personal data that is necessary for us to respond to your enquiry or fulfil your booking. This includes:
- Your name
- Email address
- Phone number
- Event address or delivery address
- Event date and details (e.g. number of guests, event type)
- Bank account details (account holder name, sort code and account number) where a deposit refund is to be made by BACS transfer
- Website usage data (collected automatically via Google Analytics – see Section 8)
We do not collect payment card details directly. Any payments made are processed via third-party payment processors (see Section 6).
3. How We Collect Your Data
We collect personal data in the following ways:
- Contact and enquiry forms on our website (powered by WPForms)
- Email and telephone when you contact us directly
- Automatically when you browse our website (via cookies and Google Analytics)
4. Why We Use Your Data and Our Legal Basis
| Purpose | Legal Basis (UK GDPR) |
|---|---|
| Responding to your enquiry or quote request | Legitimate interests / Pre-contractual steps |
| Processing and fulfilling your booking | Performance of a contract |
| Processing deposit refunds by BACS transfer (collecting bank account details) | Performance of a contract |
| Arranging delivery and collection of equipment (via DPD) | Performance of a contract |
| Sending booking confirmations and relevant event information | Performance of a contract |
| Following up after your event (e.g. review requests) | Legitimate interests |
| Sending occasional marketing emails (offers, promotions, news) | Consent (opt-in via website form) |
| Running Google Ads and retargeting campaigns (if used) | Consent (via cookie banner) |
| Analysing website traffic to improve our service (Google Analytics) | Consent (via cookie banner) |
| Complying with legal and financial obligations | Legal obligation |
We do not use your personal data for automated decision-making or profiling.
5. Google Analytics
We use Google Analytics to understand how visitors use our website. This service collects anonymised data such as pages visited, time spent on the site and general location (country/region). This data helps us improve our website and services.
Google Analytics only loads on our website if you have accepted analytics cookies via our cookie consent banner. You can withdraw consent at any time by adjusting your cookie preferences.
For more information, see Google’s Privacy Policy. You can also opt out using the Google Analytics opt-out browser add-on.
6. Email Marketing
Where you have given your explicit consent via an opt-in checkbox on our website contact form, we may send you occasional marketing emails. These may include special offers, promotions, and news about Silent Disco Party UK. We aim to send these no more than a few times per year.
Your consent to receive marketing emails is entirely voluntary and separate from your enquiry or booking. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email, or by contacting us at [email protected]. We will never send you marketing emails without your prior consent.
Marketing emails are sent via a third-party email marketing platform (see Section 7 below). Your name and email address are shared with that platform for this purpose only.
7. Third Parties We Share Data With
We only share your personal data where necessary and with trusted third parties. We do not sell your data.
| Third Party | Purpose | Privacy Policy |
|---|---|---|
| WPForms | Powers our website contact and enquiry forms | wpforms.com/privacy-policy |
| DPD UK | Delivery and collection of hire equipment (receives your name and delivery address) | dpd.co.uk privacy policy |
| Google Analytics | Website traffic analysis (anonymised data, consent-based) | policies.google.com/privacy |
| PayPal | Payment processing (we do not see or store your payment details) | paypal.com privacy policy |
| Google Ads (if used) | Occasional paid advertising and retargeting campaigns (consent-based) | policies.google.com/privacy |
| Mailchimp (if used) | Email marketing platform – sends marketing emails to customers who have opted in | mailchimp.com/legal/privacy |
| Klaviyo (if used) | Email marketing platform – sends marketing emails to customers who have opted in | klaviyo.com/legal/privacy-notice |
We may also disclose your personal data if required to do so by law or in response to a valid request from a public authority (e.g. the police or HMRC).
8. How Long We Keep Your Data
| Data type | Retention period |
|---|---|
| Enquiries that did not result in a booking | 12 months from date of enquiry |
| Booking and customer records | 6 years from the date of the booking (to comply with financial and legal obligations) |
| Website analytics data (Google Analytics) | 26 months (Google’s standard retention period) |
| Bank account details provided for BACS deposit refunds | Deleted securely once the refund has been processed |
| Marketing email opt-in consent and contact details | Until you unsubscribe or ask us to remove you |
After these periods, your data is securely deleted or anonymised.
9. Your Rights Under UK GDPR
As a UK resident, you have the following rights regarding your personal data:
- Right of access – you can request a copy of the personal data we hold about you
- Right to rectification – you can ask us to correct inaccurate or incomplete data
- Right to erasure – you can ask us to delete your data where we no longer have a lawful reason to hold it
- Right to restrict processing – you can ask us to limit how we use your data in certain circumstances
- Right to data portability – you can request your data in a structured, machine-readable format
- Right to object – you can object to processing based on legitimate interests or for direct marketing purposes
- Right to withdraw consent – where we rely on consent (e.g. analytics cookies), you can withdraw it at any time
To exercise any of these rights, please contact us at [email protected]. We will respond within one month. We may ask you to verify your identity before actioning a request.
10. Right to Complain
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
- Website: ico.org.uk/make-a-complaint
- Helpline: 0303 123 1113
We would appreciate the opportunity to address any concerns before you contact the ICO, so please reach out to us first.
11. Data Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss or disclosure. Our website uses SSL encryption (HTTPS). However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.
12. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date at the top. We encourage you to review this page periodically.
14. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
- Email: [email protected]
- Phone: 02081 504168
- Post: Silent Disco Party (UK) Limited, 65 Primrose Court, Ty Canol, Cwmbran, NP44 6JL